Newsletter: Odorite Grows Global
Plain-text Body:
Odorite was recently highlighted in the-U.S. Department of Commerce official export magazine "Commercial News USA"
Odorite International Inc., a leading manufacturer and exporter
of odor control and janitorial products, has expanded into three
new global markets in the past year thanks to leads it has received
from Commercial News USA, the official export promotion magazine of the U.S.
Department of Commerce.
Odorite’s overseas strategy is paying off. “In the past 12 months,
three of our new distributors came to us by way of Commercial News,” said Cindy Walter,
Odorite’s vice president of sales. “In terms of dollars,
in a year this represents $300,000 in new business for us. Typically,
by year five this will bring in $1.8 million in business.
Some grow faster and achieve business quicker than others,
but from historical numbers this is what we anticipate.”
Kansas Citybased Odorite has used advertisements in Commercial News USA,
along with advice from its local U.S. Export Assistance Center,
to greatly expand its distributorships in the global marketplace.
“Commercial News USA is one of the few publications that we
advertise in regularly because we get quality leads,” said Walter. “I
can’t stress enough that this has been about longterm ramifications,
building international partnerships,” said Walter.
The first Odorite ad ran in Commercial News in September, 1993,
and has been part of their marketing strategy ever since.
One contact from Commercial News USA led Odorite to a
warehousing and distribution deal in Rotterdam, the Netherlands,
creating a single shipping destination for products routing to European distributors.
Recent inquires from Colombia, India, Ukraine, Ireland, United Arab Emirates, Chile,
and Saudi Arabia, are, in Walter’s words, “all valid prospects for us.”
“The quality of those leads is of significant importance.” Walter
added that a deal with an importer in Vietnam is nearing
completion The importer already has a hardtoobtain import license,
which can be a major hurdle in that country. That lead
come to Odorite through Commercial News USA.
An inquiry from Saudi Arabia, also generated by a Commercial News USA ad,
gave Odorite its first opportunity in the Saudi marketplace.
Walter worked closely with Sally Pacheco,an international trade specialist with the U.S.
Export Assistance Center in Kansas City, and utilized the Commerce Department’s Gold Key
Service, which uses Commercial Service trade specialists
in the target country to help locate potential partners, even
arranging meetings incountry with prospective partners. With
Cindy Walter, right, Odorite’s vice president of sales, with Sally Pacheco, aninternational
trade specialist with the U.S. Export Assistance Center in Kansas City
Pacheco’s guidance, Walter researched the regulations and
requirements for doing business in the kingdom. “I am happy to say
that Odorite now exports to Saudi Arabia with a very fine distributor,” said Walter.
“We look for this distributor to be one of our top 10 in the next three years.”
“We counsel U.S. companies on expanding globally,” said Pacheco.
“Odorite really wanted to go broad – they looked into
markets from Zambia to Israel to Chile to India.”
At Pacheco’s suggestion, Odorite began advertising in Commercial News USA,
the official export promotion magazine of the U.S. Commerce Department.
“Currently the only advertising
that we do outside of our industry publications is with Commercial News USA,” said Walter.
During the past 70 years, Odorite International Inc. has
pioneered an exclusive distributorship system to manage infiltration
of its products into domestic and international markets.
Although the company produces all but three of its 147 products
lines within the United States, it exports an estimated 80% of all
products to foreign distributors.
More information about Commercial News USA is available online
at www.export.gov/cnusa or by calling 18005818533
Reprinted with permission from Commercial News USA.
Copyright © 2006 by ThinkGlobal Incorporated. All Rights Reserved
For More Information About Commercial News USA, Call 14135868588
HTML Body:
Odorite was recently highlighted in the-U.S. Department of Commerce official export magazine "Commercial News USA"
Odorite International Inc., a leading manufacturer and exporter
of odor control and janitorial products, has expanded into three
new global markets in the past year thanks to leads it has received
from Commercial News USA, the official export promotion magazine of the U.S.
Department of Commerce.
Odorite’s overseas strategy is paying off. “In the past 12 months,
three of our new distributors came to us by way of Commercial News,” said Cindy Walter,
Odorite’s vice president of sales. “In terms of dollars,
in a year this represents $300,000 in new business for us. Typically,
by year five this will bring in $1.8 million in business.
Some grow faster and achieve business quicker than others,
but from historical numbers this is what we anticipate.”
Kansas Citybased Odorite has used advertisements in Commercial News USA,
along with advice from its local U.S. Export Assistance Center,
to greatly expand its distributorships in the global marketplace.
“Commercial News USA is one of the few publications that we
advertise in regularly because we get quality leads,” said Walter. “I
can’t stress enough that this has been about longterm ramifications,
building international partnerships,” said Walter.
The first Odorite ad ran in Commercial News in September, 1993,
and has been part of their marketing strategy ever since.
One contact from Commercial News USA led Odorite to a
warehousing and distribution deal in Rotterdam, the Netherlands,
creating a single shipping destination for products routing to European distributors.
Recent inquires from Colombia, India, Ukraine, Ireland, United Arab Emirates, Chile,
and Saudi Arabia, are, in Walter’s words, “all valid prospects for us.”
“The quality of those leads is of significant importance.” Walter
added that a deal with an importer in Vietnam is nearing
completion The importer already has a hardtoobtain import license,
which can be a major hurdle in that country. That lead
come to Odorite through Commercial News USA.
An inquiry from Saudi Arabia, also generated by a Commercial News USA ad,
gave Odorite its first opportunity in the Saudi marketplace.
Walter worked closely with Sally Pacheco,an international trade specialist with the U.S.
Export Assistance Center in Kansas City, and utilized the Commerce Department’s Gold Key
Service, which uses Commercial Service trade specialists
in the target country to help locate potential partners, even
arranging meetings incountry with prospective partners. With
Cindy Walter, right, Odorite’s vice president of sales, with Sally Pacheco, aninternational
trade specialist with the U.S. Export Assistance Center in Kansas City
Pacheco’s guidance, Walter researched the regulations and
requirements for doing business in the kingdom. “I am happy to say
that Odorite now exports to Saudi Arabia with a very fine distributor,” said Walter.
“We look for this distributor to be one of our top 10 in the next three years.”
“We counsel U.S. companies on expanding globally,” said Pacheco.
“Odorite really wanted to go broad – they looked into
markets from Zambia to Israel to Chile to India.”
At Pacheco’s suggestion, Odorite began advertising in Commercial News USA,
the official export promotion magazine of the U.S. Commerce Department.
“Currently the only advertising
that we do outside of our industry publications is with Commercial News USA,” said Walter.
During the past 70 years, Odorite International Inc. has
pioneered an exclusive distributorship system to manage infiltration
of its products into domestic and international markets.
Although the company produces all but three of its 147 products
lines within the United States, it exports an estimated 80% of all
products to foreign distributors.
More information about Commercial News USA is available online
at www.export.gov/cnusa or by calling 18005818533
Reprinted with permission from Commercial News USA.
Copyright © 2006 by ThinkGlobal Incorporated. All Rights Reserved
For More Information About Commercial News USA, Call 14135868588